Pastor admits cake hoax


KEYE reports…

Pastor Jordan Brown, who filed a lawsuit against Whole Foods last month claiming it had written a homophobic slur on a cake he ordered, announced Monday that he has dropped his lawsuit and issued the following statement:

Today I am dismissing my lawsuit against Whole Foods Market. The company did nothing wrong. I was wrong to pursue this matter and use the media to perpetuate this story. I want to apologize to Whole Foods and its team members for questioning the company’s commitment to its values, and especially the bakery associate who I understand was put in a terrible position because of my actions. I apologize to the LGBT community for diverting attention from real issues. I also want to apologize to my partner, my family, my church family, and my attorney.

The attorney for Brown says he ordered a cake from the Whole Foods store on Lamar Boulevard with the personalized message “Love Wins,” but when he received the cake it said “Love Wins F**.”

In a YouTube video, Brown said he didn’t realize what it said until he got into his vehicle. In the video he showed the box containing the cake was still sealed. Brown says when he told store management what happened, they said their employee did not do it and no action would be taken.

Whole Foods responded by releasing security video it says shows Brown buying the cake. The company says that “after reviewing our security footage of Mr. Brown, it’s clear that the UPC label was in fact on top of the cake box, not on the side of the package. This is evident as the cashier scans the UPC code on top of the box,” countering Brown’s claim.

Whole Foods had filed a counter-suit for $100,000 against Brown, claiming fraud. In a statement released Monday, the company announced it sees “no reason to move forward” with the counter suit.

The full statement from Whole Foods is below:

We’re very pleased that the truth has come to light. Given Mr. Brown’s apology and public admission that his story was a complete fabrication, we see no reason to move forward with our counter suit to defend the integrity of our brand and team members.”



4 thoughts on “Pastor admits cake hoax

  1. Not sure how he’s lifted the label and replaced it without tearing or ripping it in anyway, it’s possible I guess – but to get the exact shade of icing for the extra word? That would be a lot o trouble to go to. however the security video is quite clear – the cashier is scanning the cake from the top of the box. its exactly like the virgin birth – its a mystery!


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